About   SEM


In SEM, we are committed to providing one-stop retail solutions for large supermarkets, chain stores, fresh food markets, and small grocery stores. We focus on designing reasonable product layouts and different display methods for different products to increase their attractiveness, thereby helping customers increase traffic and sales.

Whether your goal is to establish a new supermarket or improve the display and overall shopping experience of your store, SEM can tailor high-quality services and products for you. To date, our retail solutions have served supermarket clients for nearly 20 years and have served clients in more than 20 countries, including large supermarkets, small convenience stores, and grocery stores.


We continuously improve our service quality based on customer needs, constantly enhance our global delivery and service support system, and strive for perfection.

Our sales team has nearly 20 years of experience in the commercial and retail equipment industry. From the moment you inquire, we provide prompt and professional advice, and patiently communicate to resolve any issues you may have. Our previous clients always come back to seek new support and cooperation from us.

The design team of SEM has served clients from over 20 countries around the world. We have extensive experience designing for various types of businesses, from small convenience stores and grocery shops to large chain supermarkets. We are able to tailor our designs to meet specific country requirements and provide customized solutions based on the provided floor plans to meet all of our clients’ needs.

Ensuring product quality is our top priority. Our quality control team will strictly enforce quality inspection standards, and all supermarket retail equipment will undergo quality testing before being delivered to you.

We have set up our factory in China, relying on its strong material supply and mature skilled workers. We promise to deliver the products to you on time during the service period.



In 2004, SEM company was founded by a young team with innovative shelf concepts, achieving their first market success and obtaining their first batch of customers.


In 2005, they provided shelf products for fresh produce clients and launched vegetable and fruit display racks.


In 2006, production factories were established in Hebei and Shanghai, China to enhance their supply capabilities.


From 2009 to 2014, they continuously improved their service processes, actively communicated with clients, and placed client needs and feedback as a top priority.


In 2015, they introduced the concept of sustainable development and pledged not to use substances harmful to human health.


As of 2022, they have obtained ISO 9001 certification, CE certification, SGS certification, BSCI certification, among others.

Moving forward, they will continue to prioritize client needs, improve service quality, and continuously enhance their global delivery and service support system.

Technology & Craftsmanship

Robotic automation production can greatly improve production efficiency while ensuring product quality and ensure that products are delivered to your hands-on time.

Our products adopt a variety of production processes, including cutting, bending, welding, punching, galvanizing, and more. These complex processes ensure the quality and lifespan of our products, while also providing you with more choices and customization options for your individual needs.

Our skilled workers utilize the latest equipment and technology to produce every detail, ensuring that you receive the best results.

We apply anti-corrosion, rust-proof, and scratch-resistant treatments to our products, as well as electrostatic spraying, making them easy to clean,

Social responsibility

Our company has always been committed to fulfilling corporate social responsibility, guided by sustainable development, and creating more value for customers, employees, suppliers, and communities.

Our company adopts environmentally friendly production processes and materials. 30% of our commercial equipment is made from recycled or recyclable materials, which can be reused to minimize our impact on the environment. We are committed to sustainable development and strive to reduce our impact on the environment as much as possible.

We also actively participate in charity activities to support community building and the development of education. Every year, we donate display racks and other products suitable for schools.

Continuously improve SEM to reduce packaging and transportation materials for supermarket equipment and help supermarket customers control transportation costs.

We firmly believe that by actively fulfilling corporate social responsibility, we can create a better future and contribute to society and humanity.